The Master’s Process – NFTs as Living Art

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Chicago, Ill., February 17, 2022 (GLOBE NEWSWIRE) — (via Blockchain Wire) Accursed Share announces the auction of The Master Series, the first NFT collection from celebrity photographer Frederic Auerbach, starting February 17. To participate, you must be in possession of a Process Series NFT from the Auerbach collection. Mint here.

“For me, NFTs are about capturing movement and emotion,” says Swiss-American photographer Frederic Auerbach. “The dynamic NFTs in my collection for Accursed Share are a kind of living art, they tell – in pictures – how I found my way to each Master photo of five very different stars: Natalie Portman, Sharon Stone, Mike Tyson, Zendaya and Benedict Cumberbatch.

Auerbach was on a train to Paris the same day he graduated from art school in his native Switzerland. “I knew I wanted to be a fashion photographer. I have always been fascinated by the interchange between the uniqueness of individuals and fashion as a measure of time. It is a tension that Auerbach always sought to capture in his portraits.

In Auerbach’s opinion, NFTs are particularly suited to show the constructive craft of the photographer, which is why this project is structured into five sets of process photos culminating in respective Masters, each comprising its own set of edits unique.

For the Master Series, each celebrity – Zendaya for Flaunt; Cumberbatch for GQ; Tyson for Haute Living; Stone for Madame Figaro and Portman for Dior — will have their own NFT set, including:

i) the high resolution NFT digital photo of the Master (one per star);

ii) a dynamic NFT highlighting different aspects of the main photo by displaying various changes to the image;

iii) a high-resolution, autographed print of the main photo (one per star), and

iv) NFT 1/1 video of the behind-the-scenes interview detailing Auerbach’s creative approach to each shoot (one per star), from process to master.

Most notable is the Dynamic NFT, powered by Accursed Share’s proprietary smart contract, which highlights different aspects of the main photo every few hours. This is just one of the ways ambitious production studio and accelerator NFT is pushing the boundaries of cryptoart. Referring to Accused Share’s platform, currently in development, CEO John Connor says, “Our goal is to unlock the creative potential of smart contracts for millions of digital artists by enabling them to create dynamic NFTs without having to need a developer.

Access to HeadlessDAO

Owning an Auerbach Process Series NFT, currently in circulation until the Master Series auction begins on February 17, grants access and voting rights to HeadlessDAO, an art innovation engine supporting projects that explore NFT as a new artistic medium.

The Master Series Auction

From February 17 to 21, Accursed Share will host the Master Series Auction. Bidding will start at 0.5 ETH on the Accursed Share webpage. Five Master NFT suites, one per star, will be auctioned concurrently.

The best buyer among the five will also win a photo shoot with Frederic Auerbach in Los Angeles. The main photo of this session will also be transformed into NFT.

The Tangled Life of Merlin Sheldrake: Worldbuilders

Award-winning mycologist and writer Merlin Sheldrake is an expert on mushroom social networks. He is the author of “Entangled Life: How Fungi Make Our Worlds, Change Our Minds, and Shape Our Futures,” a universally acclaimed bestseller that explores how fungi sustain life on earth through symbiotic relationships established through a web communication station known as the Bois Broad Web.

“There is a fundamental affinity between fungal organisms and emerging web3 properties,” says John Connor, CEO of Accursed Share. “Plants and fungi engage in sophisticated business strategies, finding trade-offs and resolving trade-offs of dizzying complexity. This amazing cooperation inspired this unique collection of science- and blockchain-inspired NFT artworks showing symbiotic rootscapes like they have never been seen before.” Sheldrake used a proprietary scanning technique to obtain unprecedented images.

Sheldrake’s NFT Project is a four-way collaboration between himself, Accursed Share and Algorand — the carbon-negative blockchain the collection will be minted on — and Wilmore Academy, an NFT marketplace fostering research-based initiatives. A portion of the proceeds from the project will be used to support Sheldrake’s research into the decentralized problem-solving capacity of fungal networks.


The launch of Sheldrake’s unique collection by NFT will begin at 5:00 PM CST on February 22 on the Accursed Share webpage.

Ars Vitae

Frederic Auerbach is a Swiss-American fashion and portrait photographer based in Los Angeles. Her work has been published internationally in magazines such as Vogue, Vanity Fair, Marie Claire, Elle, InStyle, Numéro and GQ; working for major fashion houses like Dior, Hermès, Cacharel, Sonja Rykiel and Lacoste. Auerbach specializes in producing intimate, spontaneous portraits of some of the world’s most recognizable faces, including those featured in his debut NFT collection.

Merlin Sheldrake is a biologist and writer with a background in plant science, microbiology, ecology, history and philosophy of science. He obtained a doctorate. in Tropical Ecology from the University of Cambridge for his work on subterranean fungal networks in the rainforests of Panama, where he was a predoctoral researcher at the Smithsonian Tropical Research Institute. He is a research associate at the Vrije University in Amsterdam, works with the Society for the Protection of Underground Networks (SPUN) and sits on the advisory board of the Fungi Foundation. He is fascinated by the relationships that arise between humans and non-human organisms.

John Connor is co-founder and CEO of Accursed Share, a cryptoart innovation studio. He has worked at several high-growth tech startups, including flagship Upland, one of the best blockchain games in the world.

About the cursed share:

Accursed Share is an artist-led production studio and accelerator pushing the boundaries of cryptoart. In addition to producing narrative pieces and installations, Accursed Share is developing a no-code platform for creating dynamic NFTs. Instagram/Twitter/Facebook

Media contact: [email protected]

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Source: Cursed Share

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