[Startup Bharat] How this Udaipur-based clothing startup aims to represent India’s young souls


Coming from a business family, entrepreneur Shivam Soni always wanted to start. He wanted to start his own business and, above all, create jobs.

With the help of his sister Fashion designer Shivani Soni, Shivam decided to enter the e-commerce market, focusing on clothing and accessories.

Based in Udaipur seBeyondse– founded in 2018 by Shivam Soni, Shivani Soni, Sakshi Soni and Shankar Mali – is involved in the manufacture and sale of clothing and accessories designed to make people feel young.

While Shivam finished his B.Com in 2017, Shakshi is just graduating in digital marketing.

“BeYoung primarily targets people between the ages of 16 and 45. It mainly focuses on plus size clothing and manufactures custom products. As part of this, the startup allows users to submit their designs and customize their t-shirts, ”said Shivam. seYourStory Mediase.

Illustration: YS Design

Represent “young” souls

As the name suggests, “BeYoung” was chosen for the purpose of making people younger, says Shivam. Its products are made with the need to represent the young souls of India in mind.

“At BeYoung, we target young people, but it’s everyone’s brand. We want the people who wear our products to feel young, ”he adds.

BeYoung delivers its products, including t-shirts, mobile covers, wall decorations, and more, within five to seven days across India.

The co-founder also explains that the startup mainly focuses on plus size fashion and combined sales. BeYoung’s t-shirt combos allow users to select the colors they want from the pack.

Amid the COVID-19 pandemic, the startup has also started making face masks to help keep people safe. The co-founder reveals that the team stepped up their efforts when the first lockdown was announced in March 2020 and obtained all the necessary fabrics and approvals to produce face masks. BeYoung started selling its internal masks from April 2020.

Shivam explains that while BeYoung derives most of its appeal from Tier I towns, after the lockdown is now registering an increase in demand from northeastern and level III cities.

Speaking about his start-up in Udaipur, the co-founder explains that he wanted to create job opportunities in the city. At present, BeYoung has a team of 75 members.

“Talents from most Tier III cities migrate to Tier I for employment opportunities. Other than that, I personally feel very homesick and didn’t want to leave my home. So I decided to create opportunities that will allow us to stay in our hometown and retain talent. Now BeYoung has IIT and IIM members working in Udaipur, ”he adds.

Business and more

Shivam reveals that the primed startup is earning from online sales of its products. It claims to record over 40,000 transactions per month, generating monthly income of around 2.85 crore rupees.

“We are forecasting revenues of over 125 crore rupees by March 2023 and 300 crore rupees by the end of March 2024,” he said.

He also explains that while BeYoung primarily focuses on B2C sales, the startup is also working with organizations like ICICI Bank to offer personalized products like corporate t-shirts.

According to an IBEF report, the Indian e-commerce market is expected to reach $ 200 billion by 2027 compared to $ 38.5 billion in 2017, and the number of online shoppers could reach 220 million by 2025.

The lockdown led by COVID-19 and increased digitization are some of the factors fueling the growth of this segment.

According to Shivam, BeYoung mainly competes with other notable players in the segment, including seBewakoofse.com and seSouled storese.

To launch and operate the startup, the co-founders have invested nearly Rs 1 crore to date in BeYoung. The clothing startup is currently looking to raise its first round of external funding within two to three months.

Speaking on future plans, Shivam said, “We are looking to raise funds to expand product categories and also enable offline sales. ”


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