Sony launches new camera on Monday


Sony is teasing the launch of a new CineAlta camera on Monday in what is arguably one of the shortest, most dramatic, and least informative trailers of all time. There has been no word on what it is or when it might be released, but we believe it won’t be a camera for your average videographer.

CineAlta is Sony’s professional digital video camera series that replicates many of the same features as 35mm motion picture cameras. The first CineAlta camera was developed in 1999 and was used by George Lucas to film Episode ii of Star wars prequel trilogy, which just happens to be the first major movement shot entirely digitally.

• Read more: The best cinema cameras

Since then CineAlta has produced 19 different professional grade cinema cameras which have been used to shoot movies such as Cloverfield, City of sin, Lucy and 21 bridges. The latest addition to the series was the CineAlta Venice, a 24.8-megapixel full-frame camera capable of recording in 6K, 4K, Super35 and Super35 anamorphic.

Watch the video: Sony’s new camera teaser

Designed specifically for high-end cinematography, it can capture footage in almost any format by switching image modes, making it the perfect choice for professional filmmakers.

While the teaser itself reveals virtually nothing, there is a countdown to what looks like a CineAlta Venice screen, followed by text that says “CineAlta is evolving.” When you follow the link to read more, you land on a page stating that a “new camera announcement” will take place on November 15 at 10:00 am EST / 3:00 pm GMT / 2:00 am AEDT.

The CineAlta Venice was released in 2017, so it’s time for a new model to be announced. With cameras like the Sony A1, Canon EOS R5, and Nikon Z9 now boasting 8K, we can expect the new camera to be able to shoot at the same resolution.

Fortunately, we only have a few days to wait until everything is revealed …

Read more:

Best 4K cameras for video
The best cinema lenses
The best cameras for video
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