Walmart takes a big step into the Roblox metaverse
Walmart is launching two new immersive experiences on the Roblox metaverse platform: Walmart Land and Walmart’s Universe of Play.
The former will bring fashion, style, beauty, and entertainment items to the Roblox community of over 52 million daily users.
The latter, meanwhile, is billed as “the ultimate virtual toy destination in Roblox, just in time for those oh-so-real holiday wishlists.”
Developed alongside Journey, which supported development, and Publicis Groupe’s Power of One agency, Walmart’s lead creative and media agency, the experiences offer Roblox users the ability to “engage and interact with all the best items everyone wants from Walmart – virtually.” .
Provide a seamless customer experience, wherever you are and when people are shopping
It is not bold to say that retail is an industry that is feeling the impact of digital transformations more than most.
As the influence of technology increases, so do people’s expectations and the different ways they shop.
With 90% of shoppers demanding an omnichannel experience, according to CX Today, retailers need to test the performance of every interaction, regardless of where, how and when people buy.
buymie announces same day delivery of Woodie
DIY, home and garden retailer Woodie’s is partnering with same-day delivery platform buymie.
From October 10, customers in South East Dublin can use buymie’s personal shopping services to order 20,000 DIY and home improvement products from the nearest Woodie’s store and receive less items at their doorstep two hours.
This builds on a UK trial of Asda Express powered by buymie in Leeds and Bristol, where the latter has integrated with the retailer’s delivery options offering.
SALESmanago hires C-level executives to drive growth across Europe
Following a nine-figure euro investment from Silver Tree and Perwyn, Polish marketing automation platform SALESmanago has announced C-level executive appointments as it seeks to grow the company from 20 to 100 million euros in revenue over the next four years.
Newcomers include Vice President of Sales Auke Grondsma, Director of Human Resources James Eastwood and Director of Marketing Ian Macleod.
Scanbot SDK explains how customer needs are shaping the retail stores of the future
The retail industry is facing seismic changes and the Covid-19 pandemic has been rocket fuel for shifts in customer demands. Today, digital and contactless shopping experiences are part of everyday life for many, especially among younger generations, observes Christoph Wagner, CEO of Scanbot SDK GmbH.
IBM veteran Duncan Robson becomes chief IT architect at Next
Next hired Duncan Robson as chief IT architect.
He comes from IBM where he spent almost 30 years, taking on roles such as Retail CTO for IBM UK and Executive IT Architect for the retail industry and IBM TCG Chair.
Celia Van Wickel leaves Kantar for Mars Wrigley Confectionery
Celia Van Wickel assumed the role of Global Director and Head of Omnichannel Analytics at Mars Wrigley Confectionery.
She joins Kantar where she served as Senior Director, Digital Commerce.
Previously, she was Senior Manager, DTC & E-commerce Shopper Insights at The Coca-Cola Company.
Star Concessions teams up with Amazon on cashless store at DFW International Airport
Star Concessions announced the opening of Grab & Fly, a checkout-free shopping experience at Dallas Fort Worth International Airport (DFW).
Powered by Amazon’s Just Walk Out technology, it allows people to grab what they need and walk out of the store, without having to wait in lines.
Cold drinks, snacks, travel accessories, electronics and souvenirs are some of the products on offer.
To enter Grab & Fly, travelers insert their credit card at the front door. Once inside, anything they take off the shelf is automatically added to their virtual shopping cart, and anything they put back on the shelf comes out of said shopping cart.
After leaving the store, their credit card will be charged for the items they picked up. Associates are available in-store to assist customers, answer questions and restock shelves as needed.
Displayforce pockets €500,000 in funding for retail media solution
Hong Kong-based retail media startup Displayforce has raised €500,000 in a pre-seed round involving NL Platform.
Displayforce.has developed an AI-powered in-store performance marketing automation tool.
This helps measure and engage buyers, personalize offline marketing communication, and generate new revenue through programmatic advertising.
The goal is to bridge the gap between online and offline marketing with an understanding of audiences, relevant messaging, and an understanding of different retail media formats.