Schell Games appoints Jasmine Bulin as VP of Design

Jasmine Bulin, Vice President of Design at Schell Games

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Schell Games

VR/AR specialist brings 20 years of experience developing immersive apps and products for training, education, social impact and entertainment

I look forward to seeing the impact she will bring to our company’s design profession, having honed her own expertise in the areas most critical to who we are.

— Jesse Schell, CEO of Schell Games

PITTSBURGH, Pa., U.S., April 6, 2022 / — Schell Games, the largest full-service entertainment and educational game development company in the United States, today announced the appointment of Jasmine Bulin as vice president of the company. design. In his new role, Bulin will oversee the design department and set the pace for the discipline’s growth while forging and developing successful relationships with industry. She will use her deep experience in the games industry to collaborate internally and externally to conceptualize exciting and pioneering experiences for players or guests.

Bulin comes to Schell Games from Evernever Games, where she was co-founder and head of studio and design, responsible for designing immersive games as social networks that included the biggest board game party ever developed for the quest. Meta (formerly Oculus). Prior to this role, Bulin’s success spanned leadership roles at VR developer Talespin Labs, free mobile studio Space Inch, and social impact creator Theorify, where she co-developed with partner Games for Change. longtime from Schell Games.

“I’m not sure there’s a resume that could better align with Schell Games’ mission than Jasmine’s,” CEO Jesse Schell said. “I look forward to seeing the impact she brings to our company’s design craft, having honed her own expertise in the areas most critical to who we are.”

Bulin has established itself as a leader in immersive design across all genres. At Evernever, she built a design system for immersive social games. At Talespin, she developed the first business prototypes of mixed reality headsets for MR leaders and leveraged game design to make immersive learning a reality for the future of work. At Space Inch, she produced three Apple Editors Choice F2P mobile games.

“It’s a transformative time for the games industry, as well as VR and other XR technologies, and I’m excited for what’s to come,” Bulin said. “This role at Schell Games is a wonderful opportunity to work with a studio known for its incredible creative culture to utilize my previous experience and pursue the kind of innovative games that intrigue me. In turn, I look forward to putting my knowledge and expertise to help the company achieve its goals for 2022 and beyond.”

About Schell Games
Schell Games is the largest full-service educational and entertainment game development company in the United States. Founded in 2002 by award-winning game designer and author Jesse Schell, the company boasts a highly talented array of artists, engineers, producers and game designers. Schell Games creates engaging experiences for mobile, VR/AR, PC, console, wearable, online and social platforms; location-based entertainment and theme park attractions; connected toys; and virtual worlds. In addition to creating original games, the company counts some of the world’s most respected brands among its customers, including The Walt Disney Company, Google, Facebook, Yale University, SeaWorld Parks and Entertainment, and Fred Rogers Productions. For more information about Schell Games, visit

Kat De Shields-Moon
Schell Games
[email protected]

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