Samsung launches Frame TV 2021 with customizable frames

The tech giant’s latest offering – Super Thin Frame 2021 comes with customizable glasses and a sustainable packaging design



There’s TVs and then there’s The Frame, which is Samsung’s way of elevating the TV to wall art. Although it has been around for a few years now, the range is more and more customizable in addition to beating its competitors with quality. The Frame TV 2021 has arrived and in a variety of screen sizes, starting at 43 inches and going up to 65 inches, which is perfect as a large wall art.

Needless to say, it looks amazingly stunning when you hang it (well, sort of!) On the wall, giving your living room a luxurious look. But it’s not just about looks, there’s a lot of high-end tech inside. It features QLED technology which features lifelike colors, better contrast and an exceptional color palette. The latest arrivals are powered by Quantum Processor 4K and feature 4K AI scaling capabilities and SpaceFit Sound (sound settings are optimized depending on the environment). You can also watch two screens at the same time. For example, you can watch an exercise video while streaming your favorite show or movie.

As a bezel color, there are two options, white and teak, which go well with almost any room decor. In addition, there is the option of a new height adjustable TV stand, specially designed to accommodate the sound bar for a clutter-free look.

One of the great features of The Frame is how it looks when there is no signal. It switches to Art mode. The latter comes with more original works of art to match individual tastes and allows you to maintain your own personal art collection with a growing library of over 1,400 works of art from world famous institutions. Photo storage space is increased from 500MB previously to 6GB, allowing you to store up to 1,200 photos in UHD quality. You can also upload and view your own photos via your smartphone using the SmartThings app or a USB stick. Agree that other brands, like Sony and LG, have given us TV options that show off art, but no brand has taken the concept further than Samsung.

Available from June 12, the new Frame will be available on Amazon, Flipkart and Samsung’s official online store, Samsung Shop, starting at Rs 61,990. You can also get a complimentary bezel worth up to Rs 9,900 if you get the TV between June 12-21.


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