July 7 — SALEM, NH – The city’s premier indoor cycling studio is all about the atmosphere.
Built on community, the power of music and ‘good vibes’, owner Maggie Verrette recently opened VibeCo Cycle in the Tuscan village.
The 24-year-old Andover native, a member of the 2015 class of Andover High School, says she’s lived a dream she didn’t always believe was possible.
Verrette explains that she was a gymnast until college, but was at a loss when the sport ended. She was drawn to cycling lessons for the familiar balance of independence within a group.
She took classes, worked at the front desk to greet clients and eventually became an instructor. That’s when she says her own business idea arose.
“I was like ‘how realistic is that? “” She said inside VibeCo last week.
When the development of the Tuscan village started to take shape just 20 minutes from her house, she remembers thinking to herself, “Someone else is going to do it if I don’t.
Despite the ongoing pandemic, Verrette says she “rolled the dice” in hopes it would work. Last month, it welcomed its first customers without delay in the initial opening schedule.
“It was a very difficult time for a lot of companies,” she said. “Somehow I was able to open just in time.”
His success so far is recognized by an impressive audience and unfamiliar faces.
“It means so much when your friends and family come to support you,” she said. “But the first weekend we opened, I looked at the lists of people who signed up and didn’t know anyone.”
These days she’s on the bike more than ever – she runs 11 classes every week – while balancing the business side of things.
Each class is 45 minutes long and “based on the pace,” she said. This means that instructors spend hours developing playlists that liven up the class.
“It’s a profession,” said Verrette, noting that her all-female team thinks about transitions, tempo, hills, sprints and choreography to optimize a full body workout on the bike.
She assures all riders that the pace is not compulsory to register.
“We don’t care if you’re on the beat. We want you to do what feels right with your body,” she said. “It’s about getting your best workout.”
Although up to 30 people can fit side by side in the cycling room, the workouts are independent.
“There are no competition screens, no group data tracking,” said Verrette. “Once the class begins, you are encouraged to unplug and listen to how you feel. “
For her, this feeling is not limited to the studio.
“I have always been a firm believer in doing what makes you happy,” she said. “I am so grateful for the opportunity to do this.”