Hullema Reddick, also known as “The Covered Colorist”, is the owner of Hstylze Hair Studio. She inspires women to continue whatever happens by sharing her “fears” or her life experiences [with women] so they know they can heal. Reddick offers women of all hair textures a skilled experience in dynamic coloring and healthy hair care. As a media influencer and national educator, she teaches hairdressers how to create eye-catching hair color and style, motivating them to be confident in their craft and developing a six-figure mindset, while raising awareness about Niqabi ( muslim woman wearing a facial veil) Stylist.
Deployment spoke with Reddick about their business, their successes, and the experience they provide to their customers.
Briefly describe what you do and the area of beauty you work in.
I am a hairstylist, colorist and natural influencer.
What is your specialty and what products do you sell?
My specialty is hair coloring and the experience of life. First and foremost, I sell an experience, an exclusive salon brand called Influence Hair Care. I also wrote a book called Retail, Targets and Conversation.
What was your career path like?
I started as an assistant in a hairdressing salon at the age of 16. As an assistant, I started to braid. After high school, I enrolled in hairdressing school. After graduation, I worked in several salons in Philadelphia. In 2010 I opened my own salon and I specialized and started to focus on [hair] Color.
Describe how you set goals and rate your success.
I focus on things that are rarely done by stylists and that can benefit myself and the people around me, while also challenging me to reach new heights. I write down my goals and when done I compare where I am and where I wanted to be. I also pay close attention to above average customer retention and maintain it.
What inspires you to show up for work every day?
Passion for my job, camaraderie with my clients and appreciation of the result of the gift that was given to me.
Name your favorite beauty industry models for success.
Greg Gilmore, Raymond Torregano, Gillian Garcia, Kondor Rodnok and Hair by Uno.
Why is lifelong learning important to you?
I have to say that today things are constantly changing, so to stay current and relevant you have to keep learning. There is always room to excel and grow in your profession.
If you could change one thing in the world, what would it be?
The only thing I would change are the limits of people’s perception, especially regarding equality and the fear of what they don’t understand.
What advice would you give to someone who wants to follow in your professional footsteps?
Never compromise what you believe. Stay true to who you are, never seek validation. And finally, people’s support is always a plus, [but] never forget to applaud for yourself.