Shoppers see a tableware display at a previous Ambiente event. Photo by Petra Welzel.
In light of major international challenges, including supply chain delays, rising inflation and energy costs, and concerns over declining consumer spending, Messe Frankfurt and its three international consumer goods fairsAmbiente, Christmasworld and Creativeworld, are gearing up to tackle 2023 “on the offensive” with their combined 4,700 exhibitors.
“Opening new perspectives and opportunities is our greatest concern in our role as an active trade promoter and reliable partner of the global consumer goods industry,” explained Julia Uherek, vice president of consumer goods shows for the organizer The Messe Frankfurt Group. “We understood that we had to rethink and radically change our show formats. That’s why we’re creating a new physical tradeshow experience, with three premier tradeshows at the same time, covering all the key metatopics and trends that specifically drive manufacturers and retailers forward.
In addition to combining its lounges, the Mess Frankfurt team will complement its physical lounge experiences with smart digital services and even go beyond events.
“This means that we are increasingly becoming a year-round business enabler, with a wide range of digital services that we offer 24/7,” added Philipp Ferger, also Vice President of Trade Shows. consumer goods for the organizer.
Ambiente Preps for new spaces and faces
From February 3 to 7, 2023, Ambiente, Christmasworld and Creativeworld, which actually start on February 4, will be held simultaneously at the Frankfurt Trade Fair, located in Frankfurt, Germany, offering consumer goods for holidays, home and gifts. spectrum. Currently, 4,700 exhibitors from 80 countries are expected, with 85% of all exhibitors coming to the show from international locations.
Vibe will showcase a mix of new ideas and products for home and catering through exhibitors such as Cristel, Dibbern, Robbe & Berking, Rosenthal, Sodastream, Tramontina and Westmark.
A special trend on focus for 2023 will be baking in Kitcen, Accessories & Baking Halls 9.0 and 9.1 of the show. The new Clean Home product group will also be exhibited in halls 9.2 and 9.3. The HoReCa/Hospitality segment in hall 11.0 will host exhibitors such as BHS tabletop, RAK, Steelite and Villeroy & Boch Hotelerie.
Ambiente’s Living, Giving and Working exhibitors will offer assortments of paper, office supplies and stationery for a variety of shoppers.
Ambiente Living will once again be “the international meeting place for interior design” and will offer trend exhibitions and information on the latest furnishing trends and exhibitors. At Interiors & Decoration, exhibitors in Hall 3.0 will be Greengate, Gilde, Gries Deco with its Ipuro brand, IB Laursen, Kaheku, Kare Design and Lightmakers with its Light & Living brand. Interior Design Hall 3.1 will host brands such as Alessi, Blomus, Bloomingville, Georg Jensen, Guaxs, Lambert, Schlittler and Stelton.
Ambiente Giving in Hall 4.2 will launch with displays and exhibitors focused on synergies with its new Urban Gifts & Stationery section offering trendy and designer gifts, fast-moving products, decorative accessories, writing utensils, cards greeting cards, bags and personal accessories. Exhibitors are expected to include Artebene, AvanCarte, BSB Obpacher, Braun + Co., Caran d’Ache, Diplomat, Goldbuch, Kaweco and Perleberg and modern gift suppliers such as Cedon Museums Shops, Izipizi, Mark’s Europe and Troika.
Right next to this section, the new Gift Ideas & School cluster in Hall 6.2 will feature decorative and classic giftware, souvenirs, traditional crafts and accessories with exhibitors such as Accentra, Cepewa, Sheepworld, Enesco, Modern Times, Nostalgic Art, Polyflame and Zöller & Born. In the new School zone, exhibitors such as Erich Krause, Gabol, Patio, Sportandem, Statovac and Zipit will all be present.
The new Ambiente workspace with its Future of Work presentation will be on display in Hall 3.1 and will feature office furnishing design ideas and products for offices, workrooms, coworking spaces and mobile working from domestic spaces.
The Office Products Zone in Hall 4.2 will now host new international suppliers of office equipment, supplies and technology. Exhibitors include Durable, Herma, HSM and Novus Dahle.
Shoppers will find the Remanexpo product segment in the convention center featuring remanufactured printer consumables and components, printer hardware and software, and environmental and waste management products. Exhibitors such as Static Control, Pedro Schöller Print Service, Cross Imaging and General Machines will all be present in this area.
Christmasworld and Creativeworld offer new themes and exhibitors
Top brands such as Blachere, Boltze, Duni, Edelman, Exotica Cor Mulder, Gnosjö Konstsmide, Goodwill, G. Wurm, Hoff-Interieur, Inge’s Christmas Decor, Kaemingk and Koopman have signed up for christmas world. New additions are ribbon and packaging stationery manufacturers such as Francesco Brizzolari, Saul Sadoch and Zöllner-Wiethoff.
To creativeworld, the leading international trade fair for hobby, craft and artist goods, all flagships and market leaders from all product segments will be present, including, for example, Clairefontaine, FILA Group, Folia, Kreul, Kuretake , Marabu, Rayher, Royal Brush, Royal Talens, Schmincke and Staedtler. Exhibitors will showcase innovative items for DIY enthusiasts, textile makers, artists and artisans.
Also for the first time, products for creative writing and drawing will also complete the range with many manufacturers of classic writing utensils expanding their product portfolios in the direction of creative materials. New exhibitors for 2023 are expected to include Centropen, Schneider Schreibgeräte and writing utensil maker Stylex.
Education and events set up to support product presentations
In addition to the Ambiente, Christmasworld and Creativeworld trends, which are developed by the bora.herke.palmisano trend office on behalf of Messe Frankfurt, trade fair visitors should be on the lookout for major trends and top themes. Metathemes for the consumer goods sector include sustainability, lifestyle and design, new work, future retail and digital commerce expansion.
New Ethical Style Spotlights, which span the entire field, focus on sustainable consumer goods solutions and Special Interest Ethical Style Spotlights bring supply and demand together on the metatheme sustainability in all three shows.
In Ambiente’s Future of Work space, trade visitors will find out what the world of work will look like in the future and which products will take center stage. This is also where the Future of Work Academy is located, with exciting lectures on all aspects of New Work.
At Decoration Unlimited at Christmasworld, education and exhibits focus on the “wow effect”. This time, that effect is achieved with a “down to earth” showcasing how seasonal decorating can enhance the point-of-sale experience.
Other events include the Creative Impulse Award at Creativeworld which honors five products across five hobby and craft categories. Honoring young talent will continue to be an important theme at Ambient with its Talents, Solutions, Next and the BMWK space created to showcase German start-ups, young designers and new products.
Digital extensions for everyone
Visitors will also be able to participate physically, hybridly or purely digitally in all three events through Digital Extensions programs alongside the in-person shows.
This means attendees can be at each show live as well as network online before, during and after the event and learn about exhibitor highlights. Exhibitors can use the matchmaking platform to showcase their products and network directly with visitors on video calls or live streams before, during and after each show and buyers can use it to connect with resources new and old. At present, the digital extension is already operational online, offering spectators the possibility to create their company or buyer profile, search for contacts and make appointments before the shows. After all three shows are over in 2023, buyers and sellers will still be able to connect for several more weeks.
Beyond networking, the new platform also makes room for extended digital services for each salon. For example, online exhibitor search with all relevant product and manufacturer information will now be available year-round on a new platform, nmedia, hub, formerly Nextrade. Over 400 brands will be open for digital ordering on the platform with up-to-date product information and images from these online stores as well. Currently, around 20,000 dealerships are already benefiting from this enhanced digital functionality.
“Going forward, we will further expand four specific areas of work for our customers – smart connect, smart touchpoints, smart data and smart reach – which will result in solutions for exhibitors and visitors,” concluded Ferger. “With these smart online offerings complementary to our physical trade fairs, we want to be the best business meeting partner for our customers.”
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