Gustav Winsth stacks layers of vinyl to build benches, shelves and bowls | News STIRpad

What is it about industrial sheen that looks appealing and intriguing? Perhaps it is the rawness of color, texture, materiality and finish, accompanied also by a lack of glitzy decoration and showy elements. Simply put, this style and aesthetic, since it is exposed and bare, also invites viewers to feel and express themselves more openly, and therefore live more authentically. While large-scale architectural installations and interior spaces built according to this style manage to impose a dominating presence, smaller prototypes are seen in the form of furniture designs or other ancillary objects that are usually attractive additions to decors. interiors. One such recent creation in product design that manages to exude a similar raw charm is the Cross section furniture series, which is a sustainable design collection created by Swedish designer Gustave Winsth using Tarkett vinyl rolls and tiles. “It’s such a luxury to be handed a library of materials and have the freedom to create anything from it,” says Winsth, expressing his joy at his collaboration with the French coatings brand. of floors and walls.




Echo and Cove by Thomas Coward Image: Courtesy of Sean Fennesy



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Floor by Hattie Molloy Image: Courtesy of Sean Fennesy

Based in Stockholm, Sweden, Winsth is a trained mechanical engineer turned designer. As part of his eponymous practice, he regularly challenges himself to create new designs that experiment with material, technique and form, while also referencing street fashion and radical design. While some of its furniture is constructed from recycled products and materials, others are the result of the product designer’s attempt to explore archaic wood craftsmanship or sandblasting techniques, while adhering to the criteria of durability. “I enjoy getting to know new materials and finding ways to challenge them in their use and appearance. I think Tarkett saw it in my previous designs. The ‘Cross Section’ shelf is based on my previous shelf design, DIO, which has an anodized aluminum body and a sneaker design-inspired platform constructed from scrap granulated rubber. Now the DIO shelf has new shoes,” says Winsth, who also works as a freelance designer, describing his creative practice.



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Lucy Simpson’s Earth Wirri Ships Image: Courtesy of Sean Fennesy



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Harvest Planter by Megan Morton Image: Courtesy of Sean Fennesy

Using different assembly techniques, Winsth created this three-dimensional set of organically designed objects using two-dimensional materials. His recurring method of stacking two millimeter thick layers of vinyl on top of each other results in organic objects whose cross-section is clearly made visible, hence the name of this collection which marks a new wave of design. Swedish. “As vinyl flooring is designed to be fitted to flat surfaces, I wanted to introduce rounded, organic shapes into the mix,” says Winsth. By mounting the organically cut layers of vinyl on top of each other, he was able to create a wave-like profile as the base of the shelf, making the storage unit appear to be floating on a body of water. like a boat, or maybe she goes through it. like a submarine. The 100 layers of iQ Eminent vinyl cut into different sizes and shapes and stacked on top of each other to form a topographic shelf base give shape to an organic profile. These layers can also be disassembled and reused after use, improving the practice of recycled design.



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Pinch wall lights by Kate Stokes Image: Courtesy of Sean Fennesy



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Skáfos umbrella stand and vase by Chris Connell Image: Courtesy of Sean Fennesy

Asked about his experience working on the project, Winsth said, “The project suited me pretty well! I tend to work digitally a lot when experimenting with shapes. Much of the work was modeled in virtual reality, then exported, cut into 2mm thick sheets, and finally cut into vinyl. ‘Cross Section’ includes a shelf, room divider, bench and bowl. It was built as part of a larger series of products created using aluminum and vinyl flooring from Tarkett Sweden’s “Circular Collection”, and recently showcased during Stockholm Creative Edition 2022. The collection will be soon also presented at the Swedish Institute in Paris, France during the next Paris Design Week. Winsth looks forward to more such experimental projects in the future where he can explore different materials and their scope.

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