Cosmetic product photos should convey the benefits, idea and ingredients through their images for a successful sale. EtherArts follows these simple concepts.
ATLANTA, Georgia, USA, April 2, 2022 /EINPresswire.com/ — With the e-commerce industry poised to reach US$7.4 trillion by 2025, opportunities abound for entrepreneurs to start selling online. However, the success of any e-commerce business depends on how effectively it showcases products. As 75% of buyers make the final purchase decision based on product photos, it is important to acquire professional product images. “E-commerce product photography is more than the appeal of high-end products, product images are also the most used content for audience engagement on social media channels,” says Aarti from EtherArts. Product Photography. This is more important for lifestyle products because people want to have a clear idea of how they will use them or how they will look.
The EtherArts, an Atlanta-based photography studio offering low-cost cosmetic photography service, is creating a change in the industry. The studio shares some ideas on product photography for high-quality images. The studio emphasizes that if you need to photograph cosmetics, you need to know what it takes to create appealing images.
Emphasize the details:
Since most cosmetics are hand-sized items, it’s important to capture the details closest to the product. “Customers are always interested in checking out items in real life before making a buying decision, but with online shopping, they have to rely on the details captured in an image,” says Aarti. This leaves room for customers to criticize your e-commerce business if you don’t have high-quality product images. Cosmetic photography service in Atlanta offers low cost real product photography without renderings.
Lighting is arguably the most important aspect of e-commerce product photography. While natural lighting is wonderful, studio lighting is also important. Ring lights are great for taking photos of makeup or skincare products with a model in the frame. As these lights produce a soft and even light effect, they minimize harsh shadows and imperfections.
For product photography, it is always advisable to use cooler temperature lamps. “Any experienced product photography service in Atlanta will know how to use artificial or natural lighting to create impressionable impressions,” says Aarti, owner and veteran product photographer.
“In our studio, we use multiple lights to better control the shoot. For products that are too small, we use a light tent for clarity,” she adds.
Focus on maximizing angles and perspective:
It’s incredibly difficult to sell makeup products with the usual photographs. With buyers naturally more drawn to exceptional perspectives, today it is possible to create an immersive experience with 360-degree photography. EtherArts Product Photography & Graphics offers 360-degree lifestyle product photography services that are in high demand at stores such as Amazon and Walmart. It is important to explore beyond the basic frameworks. You need to create more perspective by changing angles and moving around. You will sell a lot if you can capture something impressive. This idea of varying angles and perspectives plays a huge role in creating product listings for Amazon photography. Our Amazon USA photography studio is staffed with experienced photographers who can create effective product listings.
Choose the right background:
The backdrop is one of the most important aspects of cosmetics. Aarti explains, “We start by understanding the product concept and the customer’s expectations of the product. We also ask customers about their perception of the product. It gives us creative leverage as we can arouse the deep level of emotion by choosing the right backgrounds. For example, if the product is to be presented in a cheerful way, a bright color contrast is ideal for the backdrop, otherwise a white background is suitable for most products. If a product is brightly colored, a monochrome or black background is preferable.
Experiment with accessories:
It’s not uncommon to use props in e-commerce product photography. However, it is important to ensure that the props used do not distract from the main subject, i.e. the product.
Often photographers use props just to fill the frame around the product, but these shots present a confusing picture. The accessories chosen to be included with the product in the frame should intensify its appeal. If you’re taking photos for use on e-commerce sites, avoid using props. They are more suitable for social media, banners and advertisements.
EtherArts Product Photography and Graphics
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