Change is Choice – How Serif TV Evolves With Your Decorating Choices – Samsung Newsroom South Africa


JOHANNESBURG, South Africa – March 05, 2021 Samsung’s Lifestyle TV line has introduced design and form factors that reflect changing consumer interests and tastes. The Serif TV is a shining example of this, offering new and dynamic ways to improve our homes, as it has a sleek design and stunning QLED picture quality.

Co-created with French furniture designers Ronan and Erwan Bouroullec, The Serif gained worldwide fame and even the attention of South African Miss Universe pioneer, Zozi Tunzi, who herself chose Serif TV. “This television is striking in every way. Even the eye-catching floor stand makes the device feel like a piece of art, while blurring the lines between modern design and technology. With its iconic I-shaped profile, it blends in beautifully with your personal style and interior design, giving you the freedom to place your TV almost anywhere in your space. “

Serif TV opens up a world of déhorn possibilities:

Carpet: A stylish rug complements a standing TV well. If you plan to place The Serif in your living room, you can get a high density fiber rug. If you want to use the TV in your bedroom, you can create a mellow atmosphere by choosing a rug that features colors or patterns that complement your bedding.

Craft object and ornaments: The top of The Serif can be used as a shelf to hold keepsakes and other items that express your individuality.

Mini flower pots: Serif’s eco-friendly packaging introduces the concept of upcycling to the design of TV packaging. After using the packaging to create small pieces of furniture, you can decorate your furniture, or The Serif itself, with miniature flowerpots.

Yet another cool feature, which is literally music for hungry ears, is that you can listen to music from a smartphone.* thanks to Serif’s powerful TV speakers. This means that you can effortlessly switch from your cell phone to your TV screen by quickly pressing The Serif. With Multi-View, you can split your TV screen in half, putting the content you are watching on one side, while mirroring your mobile screen on the other. In addition to customization, from setup to streaming, the 4K QLED smart TV lets you easily navigate different devices and apps like Netflix and YouTube.

Ultimately, The Serif fits seamlessly into your living space with technology designed to develop your vision.

* When you use NFC on a TV, Bluetooth on your compatible mobile will activate automatically. The compatible TV and device must be turned on. Only supported by Android OS smartphones that support Near Field Communication (NFC) wireless information sharing


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