The iconic musician, designer and mom will hand-select the winning beat after listening to the top 20 contest entries, all chosen by fans online.
“SweeTARTS is a brand that embraces unique combinations and duality – our candies are long and short, sweet and chewy and sweet and tangy,” said Jenny Brownson, Brand Manager, SweeTARTS. “Our fans take pride in their intrepid and dynamic tastes and influences in letting their individuality shine for the world. And with SweetBEATS, we let them create a multidimensional sound of their own that is truly their own. We are delighted to be working with the pop icon out. peer Christina Aguilera to help these fans express their individuality and creativity through our mixer this summer. ”
The winner will not only get the bragging rights, but Aguilera will also give them personal and individual advice to improve their rhythm… and even help transform it into a finished piece recorded in a professional studio.
“My songs celebrate individuality, daring and inclusiveness from the day I stepped foot in a recording studio,” said Aguilera. “And SweeTARTS represents those exact values. That’s why I can’t wait to hear what my fellow SweeTARTS fans are dreaming about on the SweetBEATS mixer and help the winning artist make their musical dream come true.”
But the summer sweetness doesn’t stop there. Nineteen finalist beats – voted on by fans online – will each receive a prize pack for running out of a summer supply of SweeTARTS!
With the SweetBEATS Music Mixer, fans can mix and match their own tracks using a world of pre-programmed melodies and rhythms – all inspired by the delicious SweeTARTS candy portfolio from Ropes, Chewy and Originals. Ready to mix?
- Go to: https://www.makesweetbeats.com
- Choose your combination of melody and rhythm, like Vintage & Vibey or Soft & Moody.
- Use the SweeTARTS candy inspired controls to customize the beat!
- Name it, save it and share it with your friends. The top 20 beats will be eligible for the grand prize and sent to Aguilera for selection in August.
SweeTARTS are available at department stores, grocery stores, drugstores and convenience stores nationwide, as well as online through e-commerce partners. To find a retailer near you and to learn more about the SweeTARTS product portfolio, visit www.sweetartscandy.com and follow @SweeTARTSCandy on TikTok, Instagram, Facebook and Twitter.
First introduced in 1963, SweeTARTS has grown into a fan-favorite candy brand known for its electrifying flavor combination of deliciously sweet and delicately tangy. Available in a range of colorful candy creations, the SweeTARTS product portfolio includes Original SweeTARTS, SweeTARTS Ropes, SweeTARTS Rope Bites, SweeTARTS Chewy and several seasonal favorites.
Ferrara, a company linked to the Ferrero Group, is an emerging power in the North American confectionery and sweet snack categories. A passionate team of nearly 6,000 employees work together to share the pleasure of every bite through the great brands that have shaped the industry for over 100 years. Our diverse portfolio of nearly 35 brands includes SweeTARTS®, Trolli®, Brach’s®, Black Forest® and NERDS®, as well as iconic favorites like Lemonhead®, Red Hots® and Now and Later®. Ferrara also manages the Keebler® and Famous Amos® businesses for The Ferrero Group. Based at Chicago, Ferrara has an operational network of 20 sites in North America which includes manufacturing, distribution and R&D facilities. Find out more at www.ferrarausa.com.
Courtney pischke, Ferrara
Kevin kearney, Golin